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Digital Editorial Guide

This guide aims to create a uniform editorial style informed by the unique challenges of the digital domain. It is a living document that will continue to evolve as needs dictate.

What's Inside

Voice & Tone

Engaging an audience is as much about what you write as it is about the way you write it. Define voice and tone when you begin writing and remember to keep it human.

Writing for the Web

Users read differently online than they do in print. Learn to write for short attention spans and keep your audience interested. 

Keyword & Search Engine Optimization

For more advanced web writing, learn how to write for search engines and make Google work for you.

Words & Styles

A glossary of technical terms as well as the unique spelling and grammar style of FIU names, people and places.